Amsterdam’s Valuta Brand released a new video, and once again we are amazed by all the perfect spots in the garages and subway stations. They look better than most of the skateparks here in Berlin.
A new one by our good friends from POP Trading Company who teamed up with the record label Safe-Trip to create a whole collection.
Video by Jan Maarten Sneep featuring Bastiaan van Zadelhoff, Jair Gravenberch, Chima Chibueze, Pascal Moelaert, Hugo Snelooper, Logan Da Silva Ortiz, Tomas De Keulenaar, Billy Hoogendijk, Jeff van der Veken, Alex Raeymaekers, Yeelen Moens, Ali Belhadj & Rob Maatman.
Film and Edit by Jan Maarten Sneep
Another Paris edit from Holland’s most fashionable crew!
By the way, a special s/o to Hugo Snelooper for keeping his fans happy with that classic line!
The pop boys went to what once was the capital of the world and dominated. Hup Holland Hup!
I just came home after a long day to sit down and watch this beautiful best-of-edit of the Pop Trading Co. guys. Definitely a smooth way to end a day with!
Featuring Alex Raeymaekers, Bob Groot, Willem van Dijk, Jeremy vd Eijk, Alexander Belhadj, Hugo Snelooper, Marc Haan, Noah Bunink, Bastiaan van Zadelhoff, Othmar van Rijswijk, Billy Hoogendijk, Simon de Boer, Mats Edel, Jair Gravenberch.
Filmed by Jan Maarten Sneep
Rain or shine or a “Gorgelfontein” the POP guys always come through in the end. A solid video from a trip plagued by with shit weather and a lack of covered spots. Enjoy!
Introducing Yeelen Moens, here is Pop Clip #32. This time with music (and a hidden message for the Dutch viewers). Also featuring Alex Raeymaekers, Mats Edel, Billy Hoogendijk, Jair Gravenberch, Hugo Snelooper, Noah Bunink, Ali Belhadj & Buddy Swinkels.
“The Sound of Succes” is a full-length video brought to you by “Your Favorite Boys” a.k.a. The Booticelliboys, straight out of Amsterdam, the Netherlands. Filmed and edited by Sjoerd Vlemmings and Koen Mulder.
Featuring: Glen Fox, Jamie van Haastere, Max van Broekhuizen, Erik de Jong, Marc Haan, Olympia Guido, Finn Visser ‘t Hooft, Nosa Ketting, Hugo Snelooper, Mitchel Linger, Tjerk Oosting, Bastiaan van Zadelhoff, Florian Dalhuijsen, Allard van der Veen, Tycho Henskes, Rihards Bondars, Quinten Montroos, Simon de Boer, Federico da Fies, Yung Kipnugget, Joep Withagen, Dax Vismale, Levi Verspeek, Mees van Rijckevoorsel, Paolo Banfi, Sjoerd Vlemmings, Daniel Kim, Jason Sinawi, Lokesh Rawat, Willem van Dijk, Othmar van Rijswijk & Koen Mulder.
Pop Clip #31 is here. Featuring Othmar van Rijswijk, Billy Hoogendijk, Noah Bunink, Willem van Dijk, Niklas Hallman, Hugo Snelooper, Mats Edel, Jair Gravenberch and Marc Haan, who didn’t take it easy this time.
It is no secret that we like the Dutch trading company, but it is starting to become apparent the guys have strong feelings towards Paris. the city of light and the home of fashion in and outside of skating was honored with a second visit.
Alex Raeymaekers, Jeff van der Veken, Billy Hoogendijk, Hugo Snelooper, Bastiaan van Zadelhoff, Mats Edel, Othmar van Rijswijk, Willem van Dijk, Ali Belhadj and guest skater Tolia Titaev
Pop Trading Company Clip #29 is here. Check out that last line by Billy Hoogendijk. Also featuring Niklas Hallman, Marc Haan, Noah Bunink, Othmar van Rijswijk, Willem van Dijk, Alex Raeymaekers & Hugo Snelooper.
Another one from our Dutch friends. This time you will get Amsterdam, Rotterdam & The Hague footage from Alex Raeymaekers, Billy Hoogendijk, Jair Gravenberch, Bastiaan van Zadelhoff, Othmar van Rijswijk, Willem van Dijk, Hugo Snelooper, Mats Edel, Ali Belhadj, Joffrey Morell and the fastest feet in the game, Mister Glen Fox.
“Who has the keys to the Beamer?” Pop Trading Company reminds us all that driving a German whip is the ultimate achievement when it comes to upper echelon automobiles.
Photos by Joel Peck
Already well-known in Europe it was only a question of time until our Dutch friends from Pop Trading Company get their deserved attention also from the other side of the big pond. Their Thrasher debute could be described as sort of a best of compilation from their clips of the past year, which is still kept black in white but this time they spiced it with some hot tunes!
Featuring Bastiaan Zadelhoff, Noah Bunink, Alex Raeymaekers, Hugo Snelooper, Ali Belhadj, Willem van Dijk, Jeff van der Veken, Jair Gravenberch, Willem Dirks, Marc Haan, Othmar van Rijswijk, Niklas Hallman, Billy Hoogendijk and Mats Edel.
Photo by Danny Sommerfeld
You know the crew, you know the city, you know the skating and you know the style as the youtube description says
A few weeks ago I was asked to come join a trip to Amsterdam. We met up with the guys from Pop Trading Co. to work on the article featured in the latest issue of Place. Whilst the weather was great, we went out skating with these guys every day. I took my camera with me and captured everything that went down in the interesting scenery of the Dutch capital.
Read the article here.
Video and text by Peter Buikema
Almost a Sequel
My colleagues like to joke about me always claiming my Dutch identity. Just to give you an example: People often introduce us and say “These are the German guys from PLACE.” And I get an itchy feeling in my brain and say, “No man, I’m not German. I’m Dutch!” It goes both ways, though, as I learned when I went out to Amsterdam last January to do a web interview about Pop Trading Company. After the interview, I went out to kick it with Hugo Snelooper and Bastiaan a.k.a. “Bats” van Zadelhoff. It was one of those cold winter evenings, but we chose to buy some beers and walk the streets of the Dutch capital. Almost immediately both Hugo and Bats told me that they felt I had developed a little German accent! Of course, I felt some type of way about that, so I defended myself by saying that it was a northern accent. But that only made them laugh harder! As in many groups, it’s a sign of acceptance when you get dissed a little bit. Just a little poke in the ribs. Everybody gets it, or at least I hope so…
In the end, I never typed out that web interview and I like to think it wasn’t laziness but foresight that led me to make that Sartrean decision. Because if we had already ran it, this article would feel like a sequel – and the sequel is only very rarely better than its predecessor. So when we flew back from Amsterdam this second time, it felt like not doing something turned out to be the right decision. With that said, here’s a fresh look inside the Pop Trading Company.
The first time I met Mats he was sporting a MoMa PS1 Shirt, I figured he was wearing it as a fashion statement but he wasn’t. For most young people finding a form of self-expression is key and to see somebody take a serious interest in art at 18 years of age made me kind of jealous.
The whole crew was fascinated with danny Sommerfeld’s climbing skills. We would all be skating a spot and somebody would say “Where is Danny?” and the next person would yell out “What the fuck is he doing up there on that balcony?”.
Hugo Snelooper – BS Heelflip
Hugo is one of the best but weirdest people to have a phone conversation with. Why? because he won’t stop making weird sounds when you are trying to hang up the phone “Killerrrr, instinct, G prrrrtpowpowpow.”
Joining the B(r)and
Everybody always says that working with friends can be a double-edged sword. You have to be prepared to both carry the weight in good and in bad times. Ask any Beatles fan and they will tell you that if John Lennon and Paul McCarthy never had that tension, the music would probably not have been all that great. In a way, the Pop guys are like a great band to me, from Peter Kolks and Ric van Rest, who started Pop and put on Willem and Bats – who in turn helped with scouting some new talent that in the end built the b(r)and, and made it into what it is now. Hanging out with the entire group, it felt like we were the opening act, traveling in the same tour bus, hanging out at the same bars, basically going with the flow whilst getting to know each other.
Now, if you hang out with this crew you might start believing that Pop is an acronym for People Owning Personality. Why?
Because everybody has a strong personality and when they get together, everything gets amplified. It brought out the best in all of us and every day was full of laughter mixed in with “real talk” type of conversations. Pop seems to be right on the money not only when in comes to the image of the b(r)and, but also when it comes to the product they put out. As Peter Kolks told us: “We would rather do it the way we want to and die gracefully, than to make something we are not proud of.” And they can indeed be proud. Not only did they get noticed outside of the Benelux borders – which can be a hard thing to do – but they have kept true to their roots by maintaining and pushing their Low Countries aesthetics, only periodically changing up when on tour. Always switching between treading carefully and making a new step, you can tell that a lot of skate nerd knowledge, street smarts, planning, and spontaneity are at work at Pop – together with the occasional beer that will be stretched out like a towel until the last drop has left the can.
A man with experience once told me, “Work together, don’t be afraid to fight each other but never forget to go to the bar together. Because if you don’t, you forget to forget and that will fuck things up in the end.” Luckily, that’s some advice that nobody at Pop seems to need right now because they do all of that organically. Maybe I’m making it sound too utopian. I mean, during our time with them they did make a lot of jokes about each other, tried to hit each other by shooting a football as hard as they could and they might even have posted some unflattering images of each other on the ‘gram. But that’s all just part of the vibe. In the end, the show goes on and they all know that Pop is not a one-man band.
When we where on our way to this bridge Mats said “This looks like a bridge by Calatrava.” and it does but it isn’t. it is what Bats would call a Hoenoe spot. A Hoenoe spot is a spot where Marc Haan will try tricks for hours. This Bank to curb was the perfect Hoenoe spot, because it allowed everyone to cool down in the lake after a long Hoenoe session.
Whilst skating this spot Pop team rider Willem “Wallem” Dirks told me “When we were growing up skating doing a Backside 360 seemed impossible. Nobody I knew could do one, Looking back now it is kind of weird because in the 90’s it was as much of a standard trick as it is now. Our generation just lost it for a minute.
Because most of the crew had to work during the day, Bastiaan a.k.a. Bats a.k.a. Budgetbeuker often found himself in the role of the spotguide, a role he didn’t like. “Yo Bast where are we going?” – “I don’t know man, I am not from here!” I think secretly Bats was quite happy when he had to work, just because he didn’t have to guide us around.