There it is. Been in the works for quite some time and now we finally get to see it. Much love for everyone involved. Filmed by Leon Rudolph.
During the premiere of Leon Rudolph’s new video, somebody asked: “Why is this video called Practice?” The answer lies in the opening shot of this video.
Pressed play, still no clue? You probably don’t watch the NBA, Leon does, he got the inspiration for his newest video from a Basketball legend Allen “A.I.” Iverson.
Iverson was at the peak of his skills and got asked about his performance during practice and his response is simply legendary.
Press play and listen to Iverson’s wisdom and watch Leon’s newest video featuring People like:
Jun Kummer, Hyun Kummer, Cephas Benson, Benny Urban, Santiago Sasson, David Jakinda, Farid Ulrich, Peter Buikema, Moritz Alte and many more.
It is hard to understate how involved we were in the making of this video, all our staff has tricks except Danny Sommerfeld who was hurt. Some of this video was even filmed on Place trips, a lot was documented on other trips but all of it was shot during Leon Rudolph’s holiday.
The end reslut makes you wonder what he could do if he filmed full time.